One-of-a-kind solution supporting Leo Burnett’s innovative campaign for Amnesty International. Solution included a downloadable WordPress plug-in, Ruby on Rails backend with admin console for Leo Burnett as well as integration with a database of online petitions managed by Amnesty International. Captcha was designed to serve summaries of Amnesty International petitions and collect signatures.
At Leo Burnett our aspiration is to be the best marketing communications company in the world. We focus on the big ideas. It worked out very well for us that Beside the Park team was able to take our high-level concept and just work with it. They have recommended how to break the project into stages to align with client’s required timeline; they expanded the design, worked out the details and coded it. We didn’t even realize how complex the project was until they walked us through the completed implementation.